Purple Cowboy wines are inspired by the western community and culture. The award-winning wines are sourced from Paso Robles, CA which is known as “Cowboy Wine Country”. Purple Cowboy is honored to support Tough Enough To Wear Pink, the western community’s grassroots effort to fight breast cancer. Since 2004, 100% of the profits from the sales of Purple Cowboy wines have helped raise over $35 million dollars to support families facing breast cancer, early detection, and research across the US and Canada.